Baby Boomers make up a third of the U.S. population and over the last few years have reshaped North American culture. For any organization to thrive, it will have to be attuned to boomer values and lifestyle. We are the generation that in the 60’s believed we could change the world. And, perhaps we are doing just that.

The choices that boomers tend to make are affecting all areas of American life – politics, business, politics, family, schools, and even religion & spirituality.

I, for one, have found it intriguing to study what baby boomers want and although this list is not all inclusive, it represents what I have seen to date:

What Boomers Want

1.To Make a Difference – Starting in the ‘hippie’ years, Love has been the number one cry of boomers. We want a world that works where people love one another and where we care for each other’s needs.

2. We Still want PEACE and we want to be safe-
Now, it’s not just war. We want our children and grandchildren not to have to face guns in school or predators lurking to abduct them. We want a world free of environmental disasters.

3. We want to speak and hear the truth – perhaps especially from the media and from our elected leadership.

5. We want adventure – we always have. Our generation enjoys travel, because we have come to know the world as connected. We also see travel as a way of visiting our global family and friends.
6. We want health care that works for all – and want to be assured that health benefits will be there when we need them.??

??7. We want to live longer and healthier lives. We want to cooperate with our medical providers – rather than to be told what to do.
??8. A new paradigm of age-ing. Especially in the media and among the beauty and fashion industry.